PDF Version (3,994 Kb, 86 Pages) Preface. The First Nations Communications Toolkit is a unique resource jointly developed by Aboriginal Affairs and Northern. Search the history of over 469 billion pages on the Internet. search Search the Wayback Machine.
Letter Of Intent Template Bcit WestLetter Of Intent Template Bcit VancouverFirst Nations Communications Toolkit. Date: 2. 01. 5 ISBN: 9. QS- 6. 35. 3- 0. 00- EE- A1. PDF Version (3,9. Kb, 8. 6 Pages)Preface. The First Nations Communications Toolkit is a unique resource jointly developed by Aboriginal Affairs and Northern Development Canada, BC Region, and Tewanee Consulting Group. The toolkit was originally developed in 2. While the fundamentals of communication such as engaging your audience and developing clear messages have not changed, some aspects continue to evolve. As a result, this edition of the toolkit has been updated to reflect changes in communications practices, particularly the use of social media tools. This toolkit was designed explicitly for First Nations communicators and is based on input from First Nations communicators and administrators working for First Nations organizations. It offers information on many topics, including communications planning, publications, events and media relations, from a First Nations' perspective. The best practices and practical lessons learned that have been included in the toolkit are drawn from Tewanee Joseph's experience working on communications projects with over 3. First Nation communities. Oral history has been a fundamental part of First Nations culture for many generations - - First Nations people have been effective communicators for centuries. The challenge in modern times is to find the appropriate mainstream tools to share our vision in a clear and understandable way with membership, the surrounding community and with the media. Tewanee Joseph, First Nation. Communicator and Principal, Tewanee Consulting Group. Input into the toolkit came from rural, remote and urban First Nations throughout British Columbia and included a survey as well as research on First Nation communications initiatives. Additional input on the toolkit was gathered at a First Nations communication conference in March 2. Calgary, Alberta, which was attended by individuals from First Nations in British Columbia, Alberta and the Yukon. This document represents a true collaborative effort between Indian and Northern Affairs Canada and First Nations communicators and stands as an example of what can be achieved through an effective partnership, a positive approach and clear communications. By raising awareness and facilitating dialogue, effective communications supports strong governance and the development of healthy, sustainable First Nations communities. How to Use This Toolkit. This toolkit is intended as a resource for individuals from a range of backgrounds. It can serve as an introduction for novices or as a refresher for those with more experience. This kit can also benefit anyone from Chief and Councillors to members who want to better understand and learn how communications activities can support the objectives of the community. Each section of this toolkit provides a broad overview of a specific communications topic. For more detailed explanations or training on specific communications elements, see the resource section for references. Templates and samples are included at the end of each section. These can be used as is, or modified to meet specific needs. For convenience, these documents are also provided on the disc included in the back inside cover. Table of Contents. Introduction. Branding. Communications Planning. Media Relations. Event Planning. Community Engagement. Web Communications. Social Media. Resources. Chapter 1 - Introduction. Communications is one of the foundations for the success of First Nations organizations. First Nation governments are beginning to take a more proactive approach to communicating with membership and the general public. As many First Nation communities are negotiating treaties, specific claim settlements, economic development projects, and self- government agreements, effective communications is essential. What is Communications? Communications is an exchange of information. A dynamic function, communications is about providing information to a particular audience, listening to their feedback, and then responding appropriately. Whether you want to talk about an economic development project, a treaty, financial information, health or education, effective communications can build consensus through raising understanding and generating well informed dialogue among members, partners and other parties. Why is it Important? Effective communications has the power to change the way a community functions and how it is viewed by members and non- members. It can also facilitate community development. A well planned, resourced and executed communication strategy can make the difference between an initiative's success and failure. A community can benefit from the successful implementation of a communications plan, and conversely, experience poor results from ill- planned communications, or by not communicating. Being Strategic. How Communications Can Support Your First Nation. Communication, whether oral, written or visual, is a tool that every person uses on a daily basis. The key is to do it effectively and strategically. An effective communications plan requires vision, commitment and, most importantly, buy- in. It needs to be something that your community understands and believes in. A First Nation's vision comes from its people. They set the mandate, they provide their thoughts, and they need to agree on the objectives and outcomes. If planning is conducted on a consistent basis, your community will be better informed, your Chief and Council and your administration will be better prepared, and everyone will be able to make more informed decisions. Fully informed staff will be better equipped to share information, field questions and build cohesiveness in the community. When developing communications initiatives in your community, you should meet with your Chief and each member of your Council on an individual basis to explain your direction and how the community will benefit. Well placed communications will raise the profile of your First Nation/organization, generating positive outcomes such as building trust amongst partners, membership and the general public; gaining credibility; and improving relationships internally and externally. A well constructed communications approach will also provide membership with the information they require to allow for a productive decision- making process. Members who feel informed will also feel confident in voting and supporting initiatives (economic development, social, educational, etc.), and will feel more positive about their community. Being strategic means having a clear objective and using communication to help you reach that objective. Support from First Nations Leadership for Communications. Communications can either be a First Nations' biggest asset or its biggest challenge on a day- to- day basis. Done right, it can allow leadership to be prepared for any situation facing the community. Done wrong, it can send leadership into a state of constant crises management. Over the past several years, First Nation members' interest in their community's business and their interest in effective communications has increased dramatically. As a result of this positive shift, Chiefs and Council and administration should consider taking a more proactive and targeted approach toward their communications efforts. It is essential to design and implement an effective communications plan and dedicate the necessary resources in order to provide members with updated information on the First Nation's current initiatives. Enhancing communications with members, media and the general public will allow the leadership to effectively plan for the future. The following list outlines steps for getting communications efforts started: Develop a communications proposal for Chief and Council's review. Ensure leadership provides a mandate for the communications plan and related activities to be undertaken. Within the proposal, identify the resources necessary to carry out work. When appropriate, focus on a specific initiative (specific claim, economic development, land use plan, etc). Tip. Effective communications planning will build trust and awareness with membership while at the same time ensuring transparency and accountability. Sample | Squamish Nation Communications Proposal. Communications Proposal January 1. Background. For several years and in particular the past one and a half years, membership's interest in the Nation's business and their attitude towards communication has increased dramatically. As a result of this positive shift, the Squamish Nation Chiefs and Council and Administration need to take a more proactive approach towards communicating with the membership. Based on this premise, it is essential to design and implement an effective communications plan in order to provide membership with updated information on the Nation's current initiatives. The Squamish Nation will bridge the communication gap with the membership, the media and the general public by adopting a communication plan. We submit this plan for your consideration. Current Situation. This past Fall, the Squamish Nation has often been in the media spotlight, and not always with positive results. As one of Canada's most urban and most sophisticated First Nations, it is almost certain that in the months and years to come, the activities of the Squamish Nation will increasingly be scrutinized by editors and reporters. Since November 1. Province, the Vancouver Sun and the North Shore News, and three stories on Global Television. Many of the stories focussed on the Nation's finances and the Settlement Agreement. To date, the communications team, which was mandated by Chiefs and Council, has met with reporters from the Province, the Vancouver Sun, and the North Shore News to provide standard background information. Also, membership has received follow up flyers on the current information addressed in the media.
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